The founder of babygags had to go through a rebranding to the name Silly Souls & shares how she might do things differently if given a chance. This includes product familiarity, selling kids clothes w/o having any kids and what her favorite thing is about her business. Plus her keys to success (think Nike) & how offending her Mom (carefully) was part of it.

iV gets silly with Shelley Foster as she talks about rebranding her babygags because a retailer (a little co. called the GAP) wanting to carry it was concerned about market confusion. Learn how she handled it and started babygags on $25,000 & living off her day job. AND see if you think Shelley is silly herself after turning down Walmart.

Shelley Foster started babygags as a side gig with her friends after working at Nike & Reef. They all left the business so she was left holding the ‘baby’. iV’s interview with her uncovers how Boobies, Screamer, Dude & Milk Junkies are now seen on babies everywhere because of it & how that idea is now 300 SKUs strong and in 1,000 boutiques across US & Europe.

The founder of Cartfly, Josh Manley, learned how to bridge the technology gap between developers and business folks and made sure they had their fly zipped before they went to market. Learn how they set their roadmap and really came together as a team to make it work and have fun doing it.

Cartfly was an idea to make storefront as simple to share as a Youtube video. Josh Manley and his team took $50,000 of friends & family money and brought this idea to life. Now they are all over the web with client storefronts multiplying like flies. Watch how he shares his story and his thoughts on what he does and doesn’t worry about.

Josh Manley’s 1st company didn’t quite make it and his 2nd company, Cartfly, almost didn’t get off the ground until a wizard out of Sedona saved the day. Watch iV’s interview with Josh and see how he pulled it off as his out-of-money team worked their own magic and pulled a techology rabbit out of the hat.