Peter Shankman (HARO) got into skydiving because of a publicity stunt he did to promote his agency. Little did he know how it would affect him & how the adrenaline rush skydiving gives could be used to face a medical condition he had (vs. taking drugs). iV & Peter discuss the rush in depth & get Skydiver geeky, but also talk about another crazy stunt he did that led his book “Can We Do that”. BONUS – Join iV & Peter for the next Web Dive 2009 this Fall in Miami for a rush we can all share in.

Peter Shankman, founder of HARO & The Geek Factory, has gleened quite a bit of knowledge  during his skydiving adventures and shares some ‘Animal Style’ lessons with iV in this segment. To him, it’s about who to stay true to, how to deal with the people around you & who to blame when you don’t enjoy what you do (his blog on this). Plus a few thoughts on accountants & lawyers and if you should do a startup in terrible economic times.

The founder of Help A Reporter Out, Peter Shankman, started HARO on the side while running his own PR firm and spending years building trust. Peter shares with iV how much money he started with, how big it’s grown since launch (200,000+ distribution) & how he makes money. He also shares ‘who’ really is behind HARO & how Kittens are really core to his revenue model .

Peter Shankman is a prime example of an entrepreneur turning frustrations into business ideas. Peter shares with iV how his (ADOS) Attention Deficit ‘Oh Shiny’ Disorder has served him well as an entrepreneur & ‘out of the box’ thinker. iV learns how HARO (Help A Reporter Out) was born out of a simple desire to help reporters and organizing a Facebook group that is now has over 75,000 sources & more than 25,000 journalists contributing to this online source. CREATED BY: On the Road with iV (Ingrid Vanderveldt, Lyn Graft). Ingrid Vanderveldt (Host), Lyn Graft (Director/Producer), & Chance Carpenter (Virtual Producer).

Bonus Segment – The On the Road with iV crew gets a dose of “Curious Stories from Ori Bengal on his ‘Couch Surfing Guide to the Galaxy’ while he waits for us to fix some tech issues. What a curioius world it is – Fun to watch. ***NOTE – A Fairly long segment & a bit PG-13 rated so cover your ears, close your mouth and close your eyes at times & don’t tell your parents.

Ori Bengal has learned quite a bit in his Couch Surfing travels & shares some of the more powerful lessons with iV in this segment . Ori gives away the BIG SECRET on how he got to sleep on Tony Hsieh’s (Zappos) couch as well as Peter Shankman’s (HARO) & assigns some homework to the viewer on how they can do it too. Plus, what to do when everything blows up & you get punched in the eye & get stranded somewhere.