Peter Shankman (HARO) got into skydiving because of a publicity stunt he did to promote his agency. Little did he know how it would affect him & how the adrenaline rush skydiving gives could be used to face a medical condition he had (vs. taking drugs). iV & Peter discuss the rush in depth & get Skydiver geeky, but also talk about another crazy stunt he did that led his book “Can We Do that”. BONUS – Join iV & Peter for the next Web Dive 2009 this Fall in Miami for a rush we can all share in.

Peter Shankman, founder of HARO & The Geek Factory, has gleened quite a bit of knowledge  during his skydiving adventures and shares some ‘Animal Style’ lessons with iV in this segment. To him, it’s about who to stay true to, how to deal with the people around you & who to blame when you don’t enjoy what you do (his blog on this). Plus a few thoughts on accountants & lawyers and if you should do a startup in terrible economic times.

The founder of Help A Reporter Out, Peter Shankman, started HARO on the side while running his own PR firm and spending years building trust. Peter shares with iV how much money he started with, how big it’s grown since launch (200,000+ distribution) & how he makes money. He also shares ‘who’ really is behind HARO & how Kittens are really core to his revenue model .

Peter Shankman is a prime example of an entrepreneur turning frustrations into business ideas. Peter shares with iV how his (ADOS) Attention Deficit ‘Oh Shiny’ Disorder has served him well as an entrepreneur & ‘out of the box’ thinker. iV learns how HARO (Help A Reporter Out) was born out of a simple desire to help reporters and organizing a Facebook group that is now has over 75,000 sources & more than 25,000 journalists contributing to this online source. CREATED BY: On the Road with iV (Ingrid Vanderveldt, Lyn Graft). Ingrid Vanderveldt (Host), Lyn Graft (Director/Producer), & Chance Carpenter (Virtual Producer).

Looking back at his first 5 years, Brilliant Magazine’s founder, Lance Morgan, says always start with showing up. Know your product. Grow from your mistakes. Find industry mentors – even if they are no longer alive. Always reach out and ask what people like & don’t like about your product. This and more on iV’s final segment with Lance (& if you ever get a chance to attend a Brilliant Magazine Party, DO IT – they are off the hook.

According to Brilliant Magazine’s founder, Lance Morgan, you need to be scrappy, frugal and creative in order to finance a media startup – even when you are covering the finer side of living in the state of Texas. Lance Morgan shares some tips & tricks to get your idea off the ground as well as a huge challenge new magazines face.