Lara Merriam-Smith-2. BRA BARRETTE: Lessons from Route 66. Episode #129

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Lara Merriam-Smith-2. BRA BARRETTE: Lessons from Route 66. Episode #129

Lara Merriam-Smith started Bra Barrette while working full-time, using her paycheck and a small inheritance to get it going. iV learns how much Lara started with, what she spent the money on (R&D), and how she protected her idea. A true entrepreneurial “trial and error” process, Lara shares how a Japanese firm inspired her to grow faster, and where she turned to raise the money, as well as her thoughts on Route 66/startups.

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