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Seesmic founder Loic Le Meur was fully focused on building his company & found himself using Twhirl to get feedback on his product. Loic liked it so much he acquired it & is converting it to a full-on social software client that links into Facebook, Linkedin, Myspace , etc. iV learns why he did it, how she can even use it for the show & how Loic plans to take over the social world. Loic is on all the time & who really does the real work.

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